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Description
Targeted at streaming media providers, video content creators, virtual MVPDs, advertising agencies, brands, OTT tech vendors, adtech firms, and emerging media startups, this comprehensive video monetization solution is compatible with any platform or device. It features a universal auction system that delivers superior yield compared to traditional waterfall ad serving methods. The platform facilitates the management of direct, programmatic, and third-party demand and supply. You can customize your inventory to align with your specific business requirements, organizing it by various factors such as time slots, channels, premium content, and scatter spots. Additionally, utilize the integrated creative library, transcoding capabilities, sound normalization, and delivery systems to ensure a seamless ad experience for viewers. Engage with both programmatic buyers and direct advertisers through the built-in OpenRTB and tag-based integration options. Gain insights into your inventory availability and performance with detailed reporting tools. Moreover, establish a private, tailored video inventory marketplace that streamlines direct media purchasing. This holistic approach not only enhances ad efficiency but also allows for greater flexibility in monetization strategies.
Description
EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adoppler
Founded
2017
Country
United States
Website
adoppler.com
Vendor Details
Company Name
EQ Works
Founded
1994
Country
Canada
Website
www.eqworks.com/platforms/atom/
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization