Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Description

Streamline the process of linking revenue to your campaigns and channels through effective marketing attribution. Spend less time managing multiple reports and dedicate more effort to enhancing your outputs and budget allocation. Enable data-driven decision-making by seamlessly integrating your website, CRM, and marketing applications to access the essential data exactly where it is needed. Monitor interactions such as calls, forms, live chats, and other touchpoints effectively. Effortlessly track every click, call, and conversation directed to your website through our comprehensive forms, live chat, and call tracking solutions. Connect your marketing efforts to clicks, leads, and sales, allowing you to determine what strategies succeed and what falls short. Understand the behavior of high-quality leads to refine your campaigns using value-focused metrics. Your data exists, but the challenge lies in its disconnection, making it difficult to discern which channels are generating new leads or to identify which leads convert into sales. With Ruler's marketing attribution software, you can integrate the data from your leads into your CRM and analytics tools, ensuring you have a holistic view of your marketing performance. This integration empowers marketers to make informed decisions and optimize their strategies effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdStage Yes 
CTM Yes 
Call Sumo Yes 
Capsule No 
CloudNuro Yes 
Desktop.com Yes 
Eloqua Yes 
Joomla! Yes 
Ketch Yes 
Nekton.ai No 
Pipedrive No 
Salesforce Yes 
SnapEngage Yes 
Stackreaction No 
SyncApps Yes 
TROCCO Yes 
Uberflip Yes 
VWO Insights Yes 
WordPress Yes 
Zapier No 

Integrations

AdStage No 
CTM No 
Call Sumo No 
Capsule Yes 
CloudNuro No 
Desktop.com No 
Eloqua No 
Joomla! No 
Ketch No 
Nekton.ai Yes 
Pipedrive Yes 
Salesforce No 
SnapEngage No 
Stackreaction Yes 
SyncApps No 
TROCCO No 
Uberflip No 
VWO Insights No 
WordPress No 
Zapier Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$79 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/marketo/marketo-measure.html

Vendor Details

Company Name

Ruler Analytics

Founded

2016

Country

United Kingdom

Website

www.ruleranalytics.com

Product Features

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Call Tracking

CRM Yes 
Call Log No 
Call Recording Yes 
Call Routing No 
Caller Identification Yes 
Campaign Management Yes 
Conversion Tracking Yes 
IVR / Voice Recognition Yes 
Keyword Tracking Yes 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking Yes 
User Interaction Tracking No 

Alternatives

Alternatives

LeadsRx Attribution Reviews

LeadsRx Attribution

LeadsRx, Inc.