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Average Ratings 0 Ratings
Description
Admetrics serves as a robust marketing analytics platform aimed at equipping e-commerce teams with scientifically grounded data, facilitating better budget management and quicker decision-making. The platform encompasses a variety of tools like Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. Featuring highly customizable dashboards, Admetrics consolidates data from numerous sources, improving data integrity and minimizing the hassle of toggling between various tools or spreadsheets. Its innovative PRISMA model delivers actionable insights regarding the effectiveness of marketing channels, encompassing TV, offline media, and online marketplaces, while sidestepping the drawbacks often associated with conventional tracking and attribution methodologies. Admetrics meticulously records all customer interactions in strict adherence to data protection regulations, providing profound insights into customer journeys and paths to conversion. Additionally, its advanced Bayesian statistics engine drives the testing and optimization of marketing strategies, enabling teams to refine their approaches and enhance overall effectiveness. By leveraging these capabilities, companies can better understand their marketing performance and make informed adjustments to their strategies.
Description
AIRIS represents a cutting-edge, AI-driven customer data platform that allows marketers to seamlessly integrate and unify customer data in real-time across various channels, including web, mobile, cloud, CRM, and offline systems, thereby providing a comprehensive 360° perspective of each customer. It offers data teams the capability to load and map first-party data, create custom attributes, and reconcile identities from different sources, enabling the direct activation of those attributes into marketing or personalization strategies. With user-friendly dashboards and templates, AIRIS helps visualize insights effectively, facilitating quick segmentation, customer journey analysis, and the extraction of actionable metrics. Additionally, its predictive models, which include conversion and price-sensitivity scoring, automatically assign over 500 predictive attributes to users without the need for specialized data-science knowledge within the organization. By significantly reducing the timeline from data acquisition to visualization and activation, AIRIS empowers brands to transition from insights to active campaigns in mere minutes, thereby enhancing real-time remarketing efforts and overall marketing agility. This innovative approach not only streamlines the marketing process but also ensures that businesses can respond swiftly to changing customer behaviors and preferences.
API Access
Has API
API Access
Has API
Integrations
Android
Google Cloud Platform
JavaScript
Looker
Meta AI
Salesforce
Slack
TikTok
Integrations
Android
Google Cloud Platform
JavaScript
Looker
Meta AI
Salesforce
Slack
TikTok
Pricing Details
$399 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Admetrics
Founded
2015
Country
Germany
Website
www.admetrics.io
Vendor Details
Company Name
Appier
Founded
2012
Country
Taiwan
Website
www.appier.com/en/products/airis
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics