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Average Ratings 0 Ratings
Description
AU assesses a multitude of attention signals to measure the quality of media across various channels. By incorporating cost data, it becomes possible to evaluate the overall value of all placements. This approach allows for the reduction of wasteful spending while redirecting funds towards the most effective sources of high-quality media. Although every piece of media holds some value, much of it is often mispriced. Adelaide provides media buyers with the tools to assess quality, pinpoint efficiencies, and reduce clutter by transcending basic binary verification models. For brands, we create tailored media metrics designed to align with your specific outcomes. For agencies or media buying platforms, we assist in optimizing planning, purchasing, and measurement processes to ensure the greatest value for your clients. Investing in attention metrics not only enables you to enhance the effectiveness of your current media budget but also helps eliminate unnecessary clutter, ultimately leading to smarter investments in higher-quality media at just prices. Moreover, our approach empowers stakeholders to make data-driven decisions that can significantly enhance their overall media strategy.
Description
Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
€500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Adelaide
Country
United States
Website
adelaidemetrics.com
Vendor Details
Company Name
Passendo
Founded
2016
Country
Denmark
Website
passendo.com