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features
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support

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Description

AU assesses a multitude of attention signals to measure the quality of media across various channels. By incorporating cost data, it becomes possible to evaluate the overall value of all placements. This approach allows for the reduction of wasteful spending while redirecting funds towards the most effective sources of high-quality media. Although every piece of media holds some value, much of it is often mispriced. Adelaide provides media buyers with the tools to assess quality, pinpoint efficiencies, and reduce clutter by transcending basic binary verification models. For brands, we create tailored media metrics designed to align with your specific outcomes. For agencies or media buying platforms, we assist in optimizing planning, purchasing, and measurement processes to ensure the greatest value for your clients. Investing in attention metrics not only enables you to enhance the effectiveness of your current media budget but also helps eliminate unnecessary clutter, ultimately leading to smarter investments in higher-quality media at just prices. Moreover, our approach empowers stakeholders to make data-driven decisions that can significantly enhance their overall media strategy.

Description

Bastody serves as a platform for ad testing, enabling market research firms and brands to assess their advertisements in authentic, contextual settings prior to their release. Users have the ability to generate either pre-made or customized mockups that span various formats such as social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is provided as a shareable link and works seamlessly with existing survey tools, allowing research teams to maintain their established methodologies and workflows. Bastody also gathers behavioral metrics at the respondent level, including attention and engagement rates, in addition to the survey feedback received. The platform offers both managed and self-service options, along with reusable templates and personalized environments, and includes optional features for eye tracking and facial expression analysis. By enabling teams to compare different creative approaches, formats, and placement strategies, Bastody empowers them to pinpoint the most effective concepts and make data-driven decisions prior to allocating budget for their campaigns. Ultimately, this leads to smarter advertising strategies and improved return on investment for marketing efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adelaide

Country

United States

Website

adelaidemetrics.com

Vendor Details

Company Name

Bastody

Founded

2022

Country

Poland

Website

www.bastody.com

Product Features

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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