Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
AU assesses a multitude of attention signals to measure the quality of media across various channels. By incorporating cost data, it becomes possible to evaluate the overall value of all placements. This approach allows for the reduction of wasteful spending while redirecting funds towards the most effective sources of high-quality media. Although every piece of media holds some value, much of it is often mispriced. Adelaide provides media buyers with the tools to assess quality, pinpoint efficiencies, and reduce clutter by transcending basic binary verification models. For brands, we create tailored media metrics designed to align with your specific outcomes. For agencies or media buying platforms, we assist in optimizing planning, purchasing, and measurement processes to ensure the greatest value for your clients. Investing in attention metrics not only enables you to enhance the effectiveness of your current media budget but also helps eliminate unnecessary clutter, ultimately leading to smarter investments in higher-quality media at just prices. Moreover, our approach empowers stakeholders to make data-driven decisions that can significantly enhance their overall media strategy.
Description
MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
MINT
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Adelaide
Country
United States
Website
adelaidemetrics.com
Vendor Details
Company Name
MINT
Founded
2014
Country
Italy
Website
www.mint.ai/argus-by-mint