Compare Addressable vs. Harmony in 2025

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Description

Addressable streamlines web3 user acquisition through a straightforward three-step process. By merging on-chain and social data, you can gain a deep understanding of any audience, unlocking valuable insights. The platform offers complete attribution from Web2 to Web3, facilitating marketing decisions rooted in data. You can track the journey of audiences from their first interactions, such as a Tweet or a Discord message, all the way to their on-chain activities, including NFT acquisitions, DEX trades, or in-game purchases. This innovative platform is specifically engineered to pinpoint users based on both their on-chain and off-chain behaviors. With Addressable, you'll direct your efforts toward individuals who are already immersed in the crypto ecosystem. Grasping the nuances of your audience is essential for effective advertising, which is why we empower you to tailor your audience according to specific criteria. Additionally, you can connect with users engaged with your competitors, whether they are social media followers or active participants in their smart contracts, enhancing your outreach strategy. Ultimately, this enables you to develop more targeted marketing campaigns that resonate with potential users in the evolving web3 landscape.

Description

Harmony is a fast and open blockchain. Our mainnet runs Ethereum applications at a speed of two seconds and with 100 times lower fees. Harmony's secure bridges allow cross-chain asset transfers between Ethereum, Binance, and other chains. Harmony is a platform that allows creators to connect with the community. Harmony's bridges are able to connect any Proof of Work and Proof of Stake chains. FlyClient architecture is completely trustless and extremely gas-efficient. Our bridges for Ethereum or Binance Smart Chain currently secure tens to millions of cross-chain assets. Developers can simply change the Chain ID to enjoy faster executions of EVMs identical at bytecode level. They can easily migrate to Harmony using their familiar Web3 tooling. What about users? Users can use MetaMask and Ledger as usual, but they will now only have to pay minimal fees. Any Ethereum portal or wallet can work on Harmony without any code modifications or new installs.