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Description

Addingwell provides a comprehensive tagging server service designed to simplify the setup of Google Tag Manager on the server side, ensuring reliability and a wealth of features for effective data governance and collection. This solution offers a fast and scalable infrastructure for server-side GTM, facilitating the transition of tracking processes from the browser to first-party server environments, which enhances data reliability, avoids ad blockers, and mitigates the effects of limitations imposed by client-side tracking such as restricted third-party cookies. With an intuitive user interface, real-time monitoring and alerts, thorough logging capabilities, and full control over data flows, users can easily manage which data is shared with analytics and media partners. Additionally, Addingwell provides extensive documentation and prompt support to assist users during setup and throughout their ongoing operations. The platform is equipped with multi-region hosting and governance tools designed to ensure compliance with various privacy regulations, making it a thorough solution for organizations seeking to optimize their data tracking capabilities. In summary, Addingwell stands out as a robust choice for businesses aiming to enhance their data management while ensuring adherence to privacy requirements.

Description

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Ads Yes 
Google Ads Yes 
Google Analytics Yes 
Google Tag Manager Yes 
Pinterest Yes 
TikTok Yes 
Facebook No 
Google Yes 
Google Cloud BigQuery Yes 
Google Cloud Firestore Yes 
Google Cloud Platform Yes 
Klaviyo No 
LinkedIn Yes 
Meta Ads Yes 
Meta Ads Manager Yes 
Segment No 
Shopify No 
Slack Yes 
Snapchat Yes 
X (Twitter) Yes 

Integrations

Facebook Ads Yes 
Google Ads Yes 
Google Analytics Yes 
Google Tag Manager Yes 
Pinterest Yes 
TikTok Yes 
Facebook Yes 
Google No 
Google Cloud BigQuery No 
Google Cloud Firestore No 
Google Cloud Platform No 
Klaviyo Yes 
LinkedIn No 
Meta Ads No 
Meta Ads Manager No 
Segment Yes 
Shopify Yes 
Slack No 
Snapchat No 
X (Twitter) No 

Pricing Details

€90 per month
Free Trial No 
Free Version Yes 

Pricing Details

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Didomi

Founded

2021

Country

France

Website

www.addingwell.com

Vendor Details

Company Name

Littledata

Founded

2014

Country

United Kingdom

Website

www.littledata.io

Product Features

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

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