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ease
features
design
support

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Description

Who is the target audience? It is designed for anyone engaged in advertising on Amazon, be it those managing their campaigns personally, utilizing automated tools, or collaborating with an agency. What challenge does it address? The intricacies of optimizing Amazon advertising can be daunting, but AdRazor streamlines the process, making it both efficient and straightforward. Given that Amazon restricts access to detailed data beyond a 60-day window, effectively maximizing profits using only Amazon's provided tools can be nearly impossible. AdRazor empowers its users to tap into their complete advertising history and employs robust filtering and sorting features that facilitate comprehensive analysis within mere minutes. For ongoing upkeep, only a few minutes each week are sufficient. AdRazor delves into the data at the most detailed level, mirroring Amazon's perspective, and showcases the outcomes through an intuitive traffic-light color-coding system. This allows users to make informed decisions based on a complete visual representation of their past performance across all search terms, enhancing their advertising strategy further. This comprehensive approach not only saves time but also maximizes the effectiveness of their advertising efforts.

Description

Amazon Video Ads provide a platform for advertisers to connect with Amazon shoppers through targeted video content displayed on Amazon’s sites, mobile applications, and the wake screen of Fire tablets. Deliver your brand's message effectively by utilizing out-stream autoplay videos that promise an engaging advertising experience. These video ads begin playback automatically once the content is at least 50% visible on the viewer’s screen, though the audio is muted by default and requires user interaction to activate. If the video moves out of sight, autoplay will cease until it reappears. It is important to avoid incorporating call-to-action elements that prompt users to click, as clicking the video player will enable sound and potentially restart the video. Typically, Amazon video ads feature the advertiser's logo, a text headline, and a call-to-action link next to the video display. This standardized layout simplifies the process, as it eliminates the need for creative design assistance from Amazon Advertising and is accessible for both mobile and desktop use. Additionally, advertisers can benefit from the extensive reach of Amazon’s audience, enhancing their brand visibility across various platforms.

API Access

Has API

API Access

Has API

Screenshots View All

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Screenshots View All

Integrations

Amazon Ads
Amazon
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
DinMo
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
iDerive

Integrations

Amazon Ads
Amazon
Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
DinMo
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
iDerive

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AdRazor

Founded

2024

Country

United Kingdom

Website

adrazor.net

Vendor Details

Company Name

Amazon Advertising

Founded

1994

Country

United States

Website

advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads

Product Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Alternatives

Alternatives