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Description

Have you ever wondered who is funding the online ads aimed at you? Which companies are targeting you based on your marital status, political beliefs, or profession within specific industries? Are these advertisers tailoring their messages for different audiences? You can help bring transparency to this issue by using our browser extension, which allows us to collect the advertisements you encounter on platforms like Facebook and YouTube while ensuring your privacy remains intact. Called Ad Observer, this tool integrates seamlessly into your web browser and gathers the ads you view, making them accessible in a public database for everyone to examine. Additionally, you have the option to provide basic demographic details to enhance our comprehension of the advertising strategies at play. Rest assured, we will never request personal information that could reveal your identity, maintaining your confidentiality throughout the process. By participating, you contribute to a greater awareness of how targeted advertising shapes our online experiences.

Description

With its comprehensive perspective on the digital information landscape, NewsGuard identifies and catalogs the most prevalent misinformation narratives circulating online. It offers data on each narrative in a machine-readable format, which includes example phrases, links that feature the misleading claims, and associated keywords and hashtags. The Misinformation Fingerprints serve as valuable data seeds for existing AI and social listening tools, allowing for the tracking of false claims across both the internet and social media platforms, in addition to being utilized by human analysts to assess risks associated with mis- and disinformation. Designed to meet the needs of both AI tools and human researchers, NewsGuard’s Misinformation Fingerprints™ delivers a continually updated perspective on the digital information landscape, providing a robust method for monitoring emerging and rapidly spreading narratives. As misinformation evolves, this tool remains essential for understanding the complex dynamics of information dissemination.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Chrome Yes 
Mozilla Firefox Yes 
X (Twitter) No 
YouTube No 

Integrations

Google Chrome No 
Mozilla Firefox No 
X (Twitter) Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Ad Observer

Website

adobserver.org

Vendor Details

Company Name

NewsGuard

Founded

2018

Country

United States

Website

www.newsguardtech.com/solutions/misinformation-fingerprints/

Product Features

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Alternatives

Alternatives