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Description

Have you ever wondered who is funding the online ads aimed at you? Which companies are targeting you based on your marital status, political beliefs, or profession within specific industries? Are these advertisers tailoring their messages for different audiences? You can help bring transparency to this issue by using our browser extension, which allows us to collect the advertisements you encounter on platforms like Facebook and YouTube while ensuring your privacy remains intact. Called Ad Observer, this tool integrates seamlessly into your web browser and gathers the ads you view, making them accessible in a public database for everyone to examine. Additionally, you have the option to provide basic demographic details to enhance our comprehension of the advertising strategies at play. Rest assured, we will never request personal information that could reveal your identity, maintaining your confidentiality throughout the process. By participating, you contribute to a greater awareness of how targeted advertising shapes our online experiences.

Description

With its comprehensive perspective on the digital information landscape, NewsGuard identifies and catalogs the most prevalent misinformation narratives circulating online. It offers data on each narrative in a machine-readable format, which includes example phrases, links that feature the misleading claims, and associated keywords and hashtags. The Misinformation Fingerprints serve as valuable data seeds for existing AI and social listening tools, allowing for the tracking of false claims across both the internet and social media platforms, in addition to being utilized by human analysts to assess risks associated with mis- and disinformation. Designed to meet the needs of both AI tools and human researchers, NewsGuard’s Misinformation Fingerprints™ delivers a continually updated perspective on the digital information landscape, providing a robust method for monitoring emerging and rapidly spreading narratives. As misinformation evolves, this tool remains essential for understanding the complex dynamics of information dissemination.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Chrome
Mozilla Firefox
X (Twitter)
YouTube

Integrations

Google Chrome
Mozilla Firefox
X (Twitter)
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Ad Observer

Website

adobserver.org

Vendor Details

Company Name

NewsGuard

Founded

2018

Country

United States

Website

www.newsguardtech.com/solutions/misinformation-fingerprints/

Product Features

Product Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Alternatives

Alternatives