Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.
Description
AllMediaDesk serves as a comprehensive online platform designed for the self-sufficient planning, booking, and management of digital advertising initiatives. Through this platform, advertisers have the ability to choose their media placements and target audiences, establish geographical and scheduling parameters, set budgets, and execute campaigns across a variety of formats including web display on sites and apps, online video, connected TV and streaming services, digital out-of-home advertising, and online audio. The process for booking includes details such as campaign duration, audience targeting, creative requirements, frequency limits, and budget arrangements. The effectiveness of campaign delivery and the availability of inventory are contingent upon factors like the chosen channel, geographical location, timing, and media service providers. Tailored for businesses and advertising agencies, AllMediaDesk caters to regional advertisers who prefer to manage their campaigns autonomously; additionally, the platform provides options for assisted campaign management alongside its self-service features, ensuring users have flexible support as needed. In this way, AllMediaDesk combines ease of use with the necessary tools for effective marketing strategies.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Campaign budgets are set per booking; media spend varies with the selected channels, inventory, targeting, and campaign schedule.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Virtual Minds
Founded
2001
Country
Germany
Website
virtualminds.com/active-agent/
Vendor Details
Company Name
AllMediaDesk
Founded
2006
Country
Germany
Website
www.allmediadesk.com
Product Features
Product Features
Alternatives
Alternatives
No Alternatives