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features
design
support

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Description

Effortlessly integrate your complete marketing landscape and eliminate customer data silos. Exchange empowers marketers to unify customer identities across various marketing platforms, allowing for a deeper understanding of individual customers through their cross-channel behaviors. With a user-friendly interface, marketers can easily share customer events and target audiences across different technological solutions. The Exchange ecosystem equips marketers with invaluable customer insights, enhances engagement, and facilitates the orchestration of automated and personalized marketing strategies in a more cohesive manner. You can connect your entire marketing environment without relying on IT support, enabling the sharing of customer events and audience segments between applications. This allows for the activation of these segments across multiple channels, including email, mobile, web, social media, and paid advertising. Furthermore, you can freely exchange contextualized customer behavior and identity information in real time across different tools and organizations, enhancing collaboration and effectiveness in your marketing efforts. By streamlining these processes, marketers can achieve a more holistic view of their customers.

Description

InMarket is a dynamic marketing and analytics platform designed to assist brands in engaging consumers at the most opportune moments, utilizing insights from intent, location, both online and offline purchasing patterns, and audience data enhanced by artificial intelligence. The platform features four primary solutions that empower marketers to categorize consumers not only by their identity but also by their purchasing habits and motivations, facilitating the launch of omnichannel campaigns while assessing tangible results such as increased sales and foot traffic to stores. Through its Audiences feature, InMarket taps into first-party location information, consumer transaction behaviors, and predictive analytics to develop tailored or readily available segments for activation. Its Activation component allows brands to connect with these audiences across various devices and channels in real time, ensuring optimal timing and positioning of their messages. Furthermore, the platform's Measurement tools deliver comprehensive, AI-driven insights into the effectiveness of media efforts, allowing for real-time campaign adjustments and correlating impressions with additional conversions, ultimately refining marketing strategies for better performance. This holistic approach not only enhances consumer engagement but also supports brands in achieving their marketing objectives more efficiently.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Sprinklr Social Yes 

Integrations

Sprinklr Social No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Acoustic

Founded

2019

Country

United States

Website

acoustic.com/products/exchange/

Vendor Details

Company Name

InMarket

Founded

2010

Country

United States

Website

inmarket.com

Product Features

EDI

AS2 Applications No 
AS2 Specification Compliance No 
Archiving & Retention No 
Certificate Management No 
Configuration Data Searching No 
Data Format Translator No 
Flexible Licensing No 
Full Logging No 
Labeling No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives