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ease
features
design
support

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Description

With an emphasis on innovation, Ace Metrix provides technology, tools, and insights that empower advertisers, agencies, and publishers to craft creative content that effectively drives business outcomes. The platform allows users to evaluate not only their own brand's performance but also that of competitors across various categories within just 24 hours of an advertisement airing. By analyzing over 100,000 TV and digital videos, users can benchmark their ad performance against a comprehensive database, enabling comparisons to specific norms for brands and categories. This data-driven approach helps identify which demographics resonate most and least with particular ads, enhancing targeting strategies and overall effectiveness. Additionally, the availability of granular demographic segments from a large sample size ensures a thorough understanding of audience engagement. Quantitative metrics shed light on the creative’s success in meeting its objectives, while qualitative viewer feedback provides essential insights into the reasons behind consumer ratings. As the advertising landscape continuously evolves, Ace Metrix remains committed to developing new metrics that address the changing needs of the industry and foster greater creative effectiveness. This dedication to innovation positions Ace Metrix as a vital partner for those looking to elevate their advertising strategies.

Description

Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$5,900
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Ace Metrix

Founded

2007

Country

United States

Website

www.acemetrix.com

Vendor Details

Company Name

Ipsos

Founded

1975

Country

France

Website

www.ipsos.digital/creative-spark

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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