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Description
AXL is a comprehensive sales and marketing platform designed for businesses aiming for sustainable growth. It provides a unified system that encompasses everything from websites and CRM to email, automation, bookings, payments, webinars, and analytics. By linking customer history with actionable tools, AXL empowers teams to respond to genuine customer behaviors rather than just isolated incidents. Users have the flexibility to manage their sales and marketing efforts using AXL’s integrated AI Assistant or by connecting with AI models like ChatGPT, Codex, or Claude via MCP. The AI capabilities facilitate the creation of pages and campaigns, updating CRM information, automating workflows, qualifying leads, responding to inquiries, scheduling appointments, handling calls, sharing checkout links, and aiding in course delivery. AXL specifically caters to course creators, coaches, consultants, online educational institutions, community leaders, AI-entrepreneurs, and local service providers, all of whom seek to enhance their sales, minimize manual tasks, and maximize their earnings. With AXL, businesses can streamline their operations and focus on growth while leveraging the power of AI technology.
Description
TruLata is the AI marketing platform for service businesses. We have run a marketing agency since 2017, then turned the work into software.
TruLata runs your website, search, Google and Meta ads, content, outbound and email on a schedule, and shows every lead, where it came from and what it cost on one screen. Every form on your website becomes a counted lead, and a form that stops sending is flagged the next morning.
You see where you show up in Google and in the answers ChatGPT, Gemini, Claude and Grok give. Google Ads gets a daily watch on the account's change history. The content engine picks topics on real search demand, then drafts and publishes the articles.
It connects to GA4, Search Console, Google Ads, Google Business Profile, Meta, your CRM, Stripe, your email platform and your website. Bank-level encryption (TLS), every change logged, sign-in by single-use link.
Month to month, no setup fee: Starter $400, Launch $650, Growth $1,200 a month, and Command scoped with you. Our team runs it with you.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Stripe
Yes
BitPay
Yes
ChatGPT
Yes
Claude
Yes
Cursor
Yes
Facebook
Yes
Google Ads
No
Google Analytics
No
Google Business Profile
No
Google Search Console
No
Integrations
Stripe
Yes
BitPay
No
ChatGPT
No
Claude
No
Cursor
No
Facebook
No
Google Ads
Yes
Google Analytics
Yes
Google Business Profile
Yes
Google Search Console
Yes
Pricing Details
$49/month
14-day free trial. All AXL features are included on every plan. Starter: $49/month; Growth: $149/month; Scale: $349/month; Pro: $699/month. Plans vary by included contacts, storage, email, messages, video and webinar viewing, admin seats, and AI credits. Published overage rates apply above allowances. AXL takes 0% of sales.
Free Trial
Yes
Free Version
No
Pricing Details
$400/month
Month to month, no setup fee, or 20 percent off paid yearly. Starter $400 a month: 3 seats, your TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, Google Ads search, the assistant and briefings, and support. Launch $650 a month: 3 seats, everything in Starter plus the content engine. Growth $1,200 a month: 10 seats, everything in Launch plus Meta ads. Command: scoped with you, unlimited seats, everything in Growth plus the outbound engine, social media management and the full marketing team, always on.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
AXL EdTech Booster, LLC
Country
United States
Website
axl.tech/
Vendor Details
Company Name
TruLata
Founded
2017
Country
United States
Website
www.trulata.com
Product Features
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
Yes
Content / Blogging Platform
Yes
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
No
Landing Pages / Web Forms
Yes
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
Product Features
AI Marketing
TruLata utilizes artificial intelligence to handle the marketing tasks that a service business typically outsources. It identifies trending article subjects based on actual search interest and publishes them, orchestrates and oversees advertising campaigns on Google and Meta, creates and curates outbound email content, and monitors your presence in responses from ChatGPT, Gemini, Claude, and Grok. All leads are conveniently displayed on a single dashboard.
