Average Ratings 2 Ratings

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Average Ratings 0 Ratings

Total
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Description

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Description

AdUp Technology, the recognized brand of Axel Springer Teaser Ad GmbH, stands out as a premier platform for native advertising solutions tailored for both publishers and advertisers. We provide a diverse array of innovative ad formats designed to meet the varied needs of advertising clients. As a fully-owned subsidiary of Axel Springer SE, we deliver an extensive portfolio within high-quality editorial contexts, encompassing everything from performance-driven campaigns to content and brand marketing. Our dedicated teams located in Berlin, Hamburg, Leipzig, and Regensburg strive to optimize performance for our clients. By seamlessly integrating placements that match the aesthetic of the website, our ads are perceived as a cohesive part of the browsing experience. They leverage the trustworthiness of their editorial surroundings, resulting in elevated click-through and conversion rates. Regardless of the platform—be it desktop, tablet, or mobile—our advertisements are not only present but also expertly woven into the content for an enhanced user experience. This commitment to quality ensures that our clients receive maximum value from their advertising efforts.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Yieldlab No 

Integrations

Yieldlab Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

1plusX GmbH

Founded

2014

Country

Switzerland

Website

www.1plusx.com

Vendor Details

Company Name

AdUp Technology

Founded

2008

Country

Germany

Website

www.adup-tech.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling Yes 

Data Management Platforms (DMP)

Ad Network Integration Yes 
Analytics / ROI Tracking Yes 
Audience Targeting Yes 
Behavioral Analytics Yes 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer Yes 
Data Classification Yes 
Data Visualization Yes 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending Yes 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

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