Amazon Redshift is preferred by more customers than any other cloud data storage. Redshift powers analytic workloads for Fortune 500 companies and startups, as well as everything in between. Redshift has helped Lyft grow from a startup to multi-billion-dollar enterprises. It's easier than any other data warehouse to gain new insights from all of your data. Redshift allows you to query petabytes (or more) of structured and semi-structured information across your operational database, data warehouse, and data lake using standard SQL. Redshift allows you to save your queries to your S3 database using open formats such as Apache Parquet. This allows you to further analyze other analytics services like Amazon EMR and Amazon Athena. Redshift is the fastest cloud data warehouse in the world and it gets faster each year. The new RA3 instances can be used for performance-intensive workloads to achieve up to 3x the performance compared to any cloud data warehouse.