Theom is a cloud security product that protects all data stored in cloud stores, APIs and message queues. Theom acts like a bodyguard, protecting high-value assets by closely following and protecting them. Theom identifies PII and PHI using agentless scanning and NLP classifications that support custom taxonomies. Theom can identify dark data, which are data that are not accessible, and shadow data which is data whose security position is different from the primary copy. Theom identifies confidential data in APIs and message queues, such as developer keys. Theom calculates the financial value of data in order to help prioritize risks. To identify data risks, Theom maps the relationships among data, access identities, security attributes, and data. Theom shows how high-value information is accessed by identities (users or roles). Security attributes include user location, unusual access patterns, and others.