Best Channel Marketing Software for Salesforce

Clazar is the modern Cloud Sales Acceleration Platform designed for cloud Go-to-Market teams looking to unlock faster growth through AWS, Microsoft Azure, and Google Cloud marketplaces. Built to simplify and scale marketplace revenue, Clazar brings every step of the cloud commerce journey into a single unified system, from marketplace listing creation and offer management to co-selling execution, usage metering, invoicing, and revenue reconciliation. Cloud GTM teams can operationalize marketplace deals with zero manual overhead while accelerating sales cycles and improving financial accuracy. Clazar integrates seamlessly with Salesforce and HubSpot, allowing sales, partnerships, RevOps, and finance teams to manage marketplace and co-sell motions directly within their existing workflows. ISVs can quickly publish listings, generate private offers in minutes, automate approvals and governance processes, and manage contracts end-to-end without jumping between disconnected tools. With real-time dashboards and analytics, revenue teams gain complete visibility into pipeline performance, billing status, payouts, and cash flow across every cloud marketplace channel. Enterprise-ready by design, Clazar offers robust governance controls, industry-leading security compliance, and a powerful embedded automation builder to help organizations scale marketplace operations efficiently and confidently. Trusted by 300+ high-growth companies, including Pinecone, Perplexity, Confluent, Supabase, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Channeltivity is the best PRM solution for tech companies. A single, powerful Partner Portal simplifies deal registration, MDF request management, channel lead management, training and Salesforce.com connectivity. You can now spend your time creating meaningful connections with partners and delivering exactly what they need. Channeltivity is simple to use and quick to set up. It empowers you and all your partners with the right tools and resources to grow your channel. Channeltivity Salesforce Edition gives your channel program a powerful PRM. It also provides real-time visibility for your entire organization through Salesforce.com. Channeltivity's seamless data flow gives finance access MDF data and direct sales full visibility of customers, ensuring that everyone has the data they need where they are most comfortable. Channeltivity HubSpot Edition provides real-time visibility into your partner pipeline to your entire company.

Strong partnerships are essential for successful channel sales. To reduce obstacles, it’s important to offer sales materials, tools, and experiences that your partners will appreciate. Our Partner Relationship Management (PRM) software enables you to: - Expedite the onboarding process for new partners - Stimulate demand within your channel - Support partners throughout the entire sales cycle, from lead generation to cash collection - Offer immediate assistance and insights - Tailor the partner experience easily with simple clicks instead of complex coding By utilizing our software, you can foster deeper connections with your partners and enhance their overall experience.

Kademi helps companies transform transactional relationships into long-term, valued partnerships by onboarding partners and incentivizing growth. Discover the powerful features of Kademi's all in one PRM Software, which customers use to create highly successful channel partner solutions. Manage all aspects of the partner lifecycle, including onboarding, automating engagement and targeting, as well as managing data. Tools to reward loyalty and sales growth, calculate payouts, motivate sales targets and incentivize partners. Kademi's eCommerce capabilities allow you to sell product online and set up workflows for collecting payments. You can share enablement resources, create targeted online training courses, and reward training results. Find out why Kademi's partner management software is so popular with companies around the world.

Labra offers an AI-powered solution for businesses in the cloud ecosystem, enabling rapid go-to-market deployment with minimal engineering effort. The platform automates key aspects of the GTM process, such as listing solutions on major cloud marketplaces (AWS, Azure, Google Cloud), co-selling, and CRM synchronization. Labra reduces manual work and internal bottlenecks, helping sales teams close deals faster and increase revenue. It also empowers businesses to form stronger partnerships with cloud providers and channel partners, enhancing visibility and generating more qualified opportunities for sustained growth. By providing a centralized platform for GTM activities, Labra helps businesses manage relationships, streamline communication, and optimize performance. The system's ability to integrate seamlessly with existing tools further reduces the complexity of managing cloud sales and marketing efforts.

PartnerStack is the only SaaS partnership platform that can deliver predictable revenue and accelerate software business growth. PartnerStack is used by companies like Intercom, Webflow, and monday.com to manage and scale their partnership programs. PartnerStack automates partner onboarding, training, payment processing, and much more to support their partners' success. Over $100 million has been generated by PartnerStack Network partners in the last year. All your partner marketing, referral and reseller channel needs can be met from one platform. Automate partner onboarding, engagement, payouts and compliance. Get connected to the only global B2B network that supports over half a billion partnerships worldwide. Contact us today to find out more.

Create, organize, and scale your Partner Ecosystem fast with Kiflo, an easy-to-use Partner Platform designed specifically for SMBs. In one centralized hub, you can: ✔️ Submit & track leads ✔️ Register deals ✔️ Customize partner portals ✔️ Automate reward calculations ✔️ Assign & streamline daily tasks ✔️ Share assets with your partners & team members ✔️ & much more! Whether you are just launching a new program or have a mature partner ecosystem, Kiflo is made for you.

Impartner unlocks the potential of your partner ecosystem by helping you Manage, Optimize and Accelerate every step of the partner journey. Our platform supports industry-leading global enterprises, including several CRN 5-S Award-winning channel programs and designated Chief Partner Officers. At Impartner, you can be confident in knowing that not only are your business needs being supported by our innovative solutions but that you are also in excellent company.

Computer Market Research offers automated channel management solutions that automate channels, revitalize partner relationships, and drive mutual bottom. Computer Market Research's channel management services eliminate the need to manage high-volume data feeds from partners. This makes it easier and less costly. CMR provides a complete view of price adjustment programs, such as marketing and rebates. Our client/server and web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis, and reporting. Computer Market Research provides a wide array of channel management applications which improve and solidify partner loyalty. Our Software-as-a-Service (SaaS) solutions will help cut the clutter and chaos of your sales channels. With automation, you can seamlessly capture unrealized revenue, standardize POS and inventory data, easily manage sales and marketing programs, increase partner enablement, collaborate on marketing initiatives, close more deals, and much more. All our solutions come with ongoing service and support, so you can leave the hard work to us!

Magentrix portal for partner relationship management (PRM) can help you increase the productivity of your channel partners. You can customize the look and feel of your brand. You can control access to standard and customized objects, files, document sharing and eLearning. FEATURES Partner onboarding, Playbooks and Training & Certification, Pop-up Alerts, Deal Registration, Document Management, Content Management and Market Development Funds (MDF), among other things! INTEGRATIONS Magentrix seamlessly integrates with your CRM (e.g. Magentrix seamlessly integrates with your CRM (e.g. Salesforce, SAP, Dynamics, HubSpot, and many more) to provide a single source of corporate data. You have complete control over security and permissions. Intelligently optimizes Salesforce data synchronization for faster data access and high performance. You can extend your portal with the growing number of 3rd-party applications (including Zapier), or you can use the RESTful API for integration.

Distributed marketing platform that empowers world-class brands to empower franchisees, dealers, and agents to win local marketing battles

Suger is the next-gen platform for Cloud Go-to-Market (Cloud GTM). We empower software companies to launch, scale, and optimize their presence across cloud marketplaces and partner ecosystems like AWS, Azure, Google Cloud, Snowflake, and Alibaba. By automating the heavy lifting behind Cloud GTM—private offers, CRM sync, entitlement provisioning, and co-sell workflows—Suger frees up sales, RevOps, and finance to focus on closing revenue, not managing processes. Designed API-first with 24+ native integrations, Suger connects seamlessly to cloud platforms, partner portals, CRMs, CPQs, billing tools, accounting systems, data platforms, and identity providers—powering the full marketplace lifecycle. Trusted by over 200 leading software companies—including Notion, Webflow, Intel, Clari, and Fivetran—Suger helps teams simplify operations and unlock marketplace growth.

Q:chi ) Affiniti serves as sophisticated software tailored for enterprise-level channel program management, aiming to simplify the administration of sales incentives, promotional activities, rebates, co-marketing initiatives, and value-in-kind programs. This solution offers a unified platform that automates the approval processes, guarantees adherence to financial regulations, and delivers real-time insights into partner performance and expenditures. By seamlessly integrating with current systems, Q:chi ) Affiniti enables organizations to implement omni-channel strategies effectively while ensuring rigorous financial control and oversight. Furthermore, its user-friendly interface enhances collaboration among teams, making it easier to achieve business objectives.

Unifyr is an AI-powered partner relationship management platform built to optimize channel partnerships and ecosystem growth. It allows businesses to co-sell and co-market with partners while maintaining full visibility into shared pipelines and deal registration. The platform includes agentic AI features, such as onboarding automation, campaign recommendations, and real-time assistance. Unifyr centralizes partner data, enabling teams to manage relationships, track performance, and improve engagement. It offers tools for channel marketing, including customizable content for email and social campaigns. The built-in learning management system helps onboard and train partners with structured courses and certifications. Unifyr also supports channel sales with shared deal tracking and collaboration features. Automation reduces manual work, allowing teams to focus on building strong partner relationships. The platform scales from startups to enterprise-level partner programs. Advanced analytics provide insights into ROI, lead generation, and pipeline contribution. Overall, Unifyr helps organizations grow faster by leveraging partner ecosystems effectively.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

Structured empowers enterprises to accelerate partner-driven revenue by delivering an intelligent channel marketing platform built entirely around AI. Partners gain a personalized experience that adapts messaging by region, vertical, and audience, ensuring every asset and campaign is aligned to the brand. With automated onboarding, intuitive workflows, and global support, partners become productive faster and drive impact sooner. The platform makes it easy to publish personalized, co-branded campaigns across every channel—email, social, web, and events—at massive scale. Structured’s modular design supports enterprise complexity, enabling programs to expand seamlessly as partner ecosystems grow. Real-time dashboards reveal what’s working, where to invest, and how partners are performing, turning marketing into a measurable revenue engine. Recognized by Forrester as a Leader with top scores in AI, customization, and innovation, Structured stands out as the premier platform for channel acceleration. It’s why industry-leading companies rely on Structured to supercharge their GTM strategy and partner ecosystem.

A beautiful, mobile-responsive portal for partners that allows them to navigate through your channel programs, quickly find the content, campaigns, and programs they are eligible for. A complete set of do-it-yourself tools allows you to manage content, campaigns, and applications across different user groups, types, languages, regions, and territories. Use these user-friendly tools to create mobile-responsive content. Dynamically update, manage, and distribute content to your partners. Track and promote your channel programs. Create "Market-To" campaigns that are partner-facing. These can be used to reach new potential partners for recruitment efforts, or existing partners to inform them about new programs, events, or other portal offerings. To communicate with existing or new partners, use all campaign tactics (emails, events, microsites etc ).

Modern digital consumers are seeking exceptional interactions. Provide them with unforgettable experiences that stand out. In under half an hour, you can craft engaging digital buyer experiences. Our intuitive no-code design tool simplifies the process of facilitating various marketing initiatives throughout the entire buyer journey. Utilize your current data, content, and messaging to tailor and navigate buyers on their individual paths — all while operating at a large scale. Implement targeted marketing campaigns that enable your sales team to concentrate on the most relevant accounts, helping them achieve their booking objectives. Evaluate target accounts through a collective perspective of engagement that encompasses every activated channel and interaction point. Gain insights into both known and unknown buyers, understanding their needs, challenges, and the stage they occupy in their journey, ultimately enhancing the overall effectiveness of your marketing strategies. This comprehensive approach not only deepens your understanding of buyers but also fosters stronger connections with them.

Maximize your revenue potential by leveraging channel partners, alliances, referral partners, distributors, franchises, and more. Utilize our partner portal, asset library, MDF manager, and deal registration tools to educate and empower your partners effectively. With the xAmplify platform, you can develop omnichannel, multi-touch campaigns that enable you to scale partner efforts and expand your business. Generate demand through your partner network while conserving time and resources by implementing automated co-branded campaigns and enhancing sales enablement. Dynamically co-brand and monitor marketing materials, landing pages, emails, and videos with personalized UTM codes to track effectiveness. Create targeted landing pages equipped with forms to share with your partners, driving traffic and boosting conversion rates. Launch comprehensive digital campaigns that extend beyond mere emails, incorporating social media, event marketing, and various other channels. Additionally, partners can conveniently register leads and deals through their dashboard, which integrates efficiently with Salesforce, facilitating streamlined processes. This comprehensive approach ensures that your partnerships are not just productive but also strategically aligned for sustained growth.

WorkSpan is the Ecosystem Cloud that enables partners to share their sales, marketing, and solutions. WorkSpan provides a single source for truth by bringing together ecosystem partners on a digital platform. This allows you to quickly deploy and operate your partner initiatives. Now you can collaborate with your partners to drive revenue from Leads to Wins and deliver solutions from Idea to launch with speed.