Imagine answering a call from your desk or mobile phone, and asking the caller about their inquiry. Then, you can see exactly what advertising drove the call. You can monitor calls from other sources such as email, automated advertising, social media, TV radio, and press. This allows you to track what digital advertising works well. Jet can track calls using both traditional inbound numbers like 13 and 1800 numbers, as well as Local numbers and Australian Mobile numbers. Jet found that the most calls are generated by businesses in finance, auto, insurance, and education. Call tracking is best suited for businesses that have customers who do extensive research online before calling and order complex products. Although Call Tracking reporting is available to almost all businesses, some types of businesses are more likely to take advantage of it.