Traffic trends and mouse movements are all part of a comprehensive understanding of your online audience that will help you drive business growth. Easy-to-use attribution models can be used to filter out spam and control bot traffic. Extensive user data, including detailed information on ad blocking usage. You can set up to 200 goals per site, integrate your ecommerce data, track custom events, and more. You can view session recordings, heat maps, and form analytics reports right from the box. Your data is always up-to-date and never truncated. User-controlled sampling allows you to control the amount of data that is displayed. You can track any amount of traffic and keep all your data for an unlimited period. You can see how visitors interact with your site. Clicks, scrolling, and keystrokes can all be recorded in a video. You can identify roadblocks that prevent you from purchasing, understand the motivation behind clicks, and gain insights into how to improve your user experience. Find out which pages are most popular and where you have blind spots. Find out where users stop scrolling.