Best Business Intelligence Software for Flashtalking

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

Bright Analytics is an integrated analytics platform that provides integrated solutions for data acquisition and preparation. We work closely with clients to create an analytics stack that can be further customized and scaled. We can help you, no matter if you need an end-to-end solution or a way to automate and organise data. We understand how important it can be to have access to reliable support. Bright Analytics integrates all data sources that you need to analyze within one platform. We know that every business is unique. That's why we don’t try to fit you in to rigid templates. Our platform can connect to unlimited sources of data and bring them together in your reports. Or combine them in custom calculated metrics. Bright Analytics organizes and prepares all data sources to create a rich data collection that meets your business needs.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.