Best Business Intelligence Software for Conversionomics

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

ANSI SQL allows you to analyze petabytes worth of data at lightning-fast speeds with no operational overhead. Analytics at scale with 26%-34% less three-year TCO than cloud-based data warehouse alternatives. You can unleash your insights with a trusted platform that is more secure and scales with you. Multi-cloud analytics solutions that allow you to gain insights from all types of data. You can query streaming data in real-time and get the most current information about all your business processes. Machine learning is built-in and allows you to predict business outcomes quickly without having to move data. With just a few clicks, you can securely access and share the analytical insights within your organization. Easy creation of stunning dashboards and reports using popular business intelligence tools right out of the box. BigQuery's strong security, governance, and reliability controls ensure high availability and a 99.9% uptime SLA. Encrypt your data by default and with customer-managed encryption keys

Understand your customers like never before. Google Analytics provides free, powerful tools to analyze your business data in one centralized platform. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics solution, offering a more detailed and holistic view of user behavior across websites and apps. Designed with privacy at its core, GA4 uses event-based tracking for greater flexibility and precision in data collection. It features advanced capabilities such as cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses uncover key customer insights and make informed decisions. With seamless integration with Google Ads and customizable reports, GA4 enables businesses to optimize their strategies while staying compliant with privacy standards.

Microsoft SQL Server 2019 includes intelligence and security. You get more without paying extra, as well as best-in-class performance for your on-premises requirements. You can easily migrate to the cloud without having to change any code. Azure makes it easier to gain insights and make better predictions. You can use the technology you choose, including open-source, and Microsoft's innovations to help you develop. Integrate data into your apps easily and access a rich set cognitive services to build human-like intelligence on any data scale. AI is built into the data platform, so you can get insights faster from all of your data, both on-premises or in the cloud. To build an intelligence-driven company, combine your enterprise data with the world's data. You can build your apps anywhere with a flexible platform that offers a consistent experience across platforms.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

The only platform that enables all digital customer experiences. Built to eliminate silos Sprinklr is used by thousands of enterprises around the globe every day to market, advertise and care for consumers via 23 social channels, 11 messaging channels and chat. Why switch from fragmented point solutions and a platform that is purpose-built and unified to support your business? You can leverage the power to collaborate across channels and teams with a unified view and context of your customer to create better experiences for them. Listen to and learn from customers, market, and competitive insights, and then take action in real time. Real-time insight into brand awareness, customer loyalty, brand perception, and user satisfaction will help you to avoid guessing at your brand equity metrics.