You can immediately see new growth areas, track momentum, and predict the future. Our team is available for you at all levels of your company. We are always available, on-demand, intelligently actionable, human-assisted, and can be reached for assistance when you need it. Although we use a specific mix of data points, we are happy to discuss our data and sources at a high-level. Three types of data are generally used. We use social media metrics (e.g. followers, engagement numbers) as well as automated extractions of data from text and image content from online audiences about a brand from social media, forums and reviews. We collect marketing content from brands (ads, website content, and social content) and break it down thematically in order to analyze for consistency and uniqueness, affinity and alignment with audiences.