Best Brand Intelligence Software for Mid Size Business

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

Welcome to the Future of Customer Experience! We offer a technology platform that will help you win, keep and delight your customers. To improve your customer experience, we use AI, analytics, big-data, and automation. Use ORM services for social networking listening to engage your audience instantly and get instant insights. Smart AI technology allows you to manage your online persona on any social media channel. All your digital needs can be met in one place. Our digital command center allows you to see what your customers are talking about. You can nurture leads, monitor campaigns, and enjoy an unparalleled brand immersion experience. Smart bots allow you to communicate with consumers quickly and build a stronger relationship with them. This AI-driven tool can help you in precision marketing and in building a stronger relationship.

ProQuo AI, an AI-powered brand management platform, allows marketers to generate brand strategies, test creative assets, and monitor brand performance in real time. ProQuo has a daily interaction with consumers and measures their opinions about your brand, competitors, and category. ProQuo's AI analyzes all these interactions and generates a personalized action plan that will help you reach your brand's goals, whether it is converting non-users or finding your whitespace. ProQuo is used by hundreds of brands, including Clorox, Harry's and Expedia, Tatcha, Keurig Dr Pepper, and Tatcha.

YouScan, a social media listening platform that uses image recognition technology, is powered by YouScan. It allows agencies and enterprises to instantly access customer conversations online. Users can seamlessly complete the most difficult tasks with ease thanks to smart alerts, trend detection, sentiment analysis and smart alerts. Major brands like L'Oreal and Nestle use YouScan to efficiently identify potential customers.

Latana, an AI-powered brand tracking platform that aids brands in making better marketing decisions, delivers world-class, scalable insight. We use an advanced algorithm that accurately tracks consumer perception in more than 100 countries worldwide.

We explore every nook and cranny of the internet to uncover all significant references related to any individual or entity. By engaging with your customers and influential figures in your industry, you can significantly enhance your brand visibility and gain valuable insights into your target audience. Understanding your customers' primary interests allows you to develop products tailored to their specific needs and wants. BrandMentions helps you identify where to advertise your products and discover potential new customers. By staying informed about who is discussing you and the context, you gain the ability to comprehend and safeguard your reputation in a highly competitive landscape. Keep track of all conversations regarding your brand or offerings across essential platforms, whether online or on social media. Furthermore, BrandMentions ensures you remain informed about crucial developments in your industry and any news related to your business, delivering real-time notifications directly to your inbox, so you’re always a step ahead. This proactive approach not only helps in reputation management but also fosters stronger relationships with your audience.

Create surveys, identify your target audience, and interpret intricate findings all in a single platform. Set up your survey in just a few minutes while seeing a live preview as you build. You can choose from various templates or create your own from the beginning. Enhance your surveys by incorporating videos, images, and audio elements. Pose open-ended questions or design different pathways for respondents to follow. The platform features built-in guides to assist anyone in formulating effective questions and answers. Access a vast audience of 100 million individuals across 49 distinct markets. Tailor your target audiences using integrated demographic filters and set custom quotas. With in-platform translation options, conducting international research has become remarkably seamless. Our interactive results feel almost magical, as insights emerge effortlessly while you engage with the data and demographics. Share findings easily among teams to help everyone connect more closely with consumers. To kick things off, consider conducting a free brand awareness survey to evaluate how your brand compares to others in the industry, ultimately enhancing your strategic decision-making. This comprehensive approach empowers you to gain deeper insights and fosters collaboration across your organization.

Our comprehensive research provides a clear view of the threat landscape and will help you identify and mitigate cyber threats before they become a threat. Our SaaS-based enterprise platform collects intelligence data from both open and closed sources in real time. This allows you to monitor, map and mitigate your digital risks. We combine our industry-leading Machine Learning capabilities with our unparalleled Human Analytics to deliver actionable threat intelligence well before your company is at risk. Protect your business from new threats and limit the opportunities for your adversaries. With the consolidation of intelligence from the dark, deep, and surface web, you can get a comprehensive view of your organization's threat landscape. Vision allows for quick detection and response to cyber incidents. Vision's advanced intelligence allows you to reduce the impact of attacks and provide recovery solutions.

NexVision is an innovative platform utilizing AI technology to deliver comprehensive, real-time information gathering and enhanced cybersecurity solutions. This platform excels in providing in-depth contextual intelligence that includes insights into potential targets, their motivations, and detailed threat analytics. Its sophisticated search algorithm uncovers more than 120,000 concealed Tor sites each day, facilitating access to the deep web and dark web without requiring users to rely on anonymizing tools like Tor. Powered by AI and machine learning, NexVision's engine systematically collects, evaluates, and categorizes vast amounts of data from both publicly accessible sources and the deep web, boasting support for multiple languages and the ability to interpret natural language and decode steganography for identifying concealed information utilized by sophisticated threat actors. With a user-friendly interface, the platform allows users to set keyword alerts, conduct thorough investigations, and analyze findings while ensuring their anonymity is preserved. By implementing NexVision, organizations can take a proactive approach to protect their assets and foster a secure online environment, ultimately enhancing their overall cyber resilience. This makes NexVision a vital tool for anyone looking to stay ahead of emerging threats in the digital landscape.

The advertising platform offered by Facebook and Google is tailored specifically for organizations with multiple locations. We understand the difficulties that franchise, retail, restaurant, and other multi-location businesses encounter when it comes to creating, executing, and evaluating digital marketing campaigns. The Brand Amplifier is crafted to meet the demands of both headquarters and individual local markets, ensuring enhanced overall results for the organization. Launch national campaigns that are automatically adapted and optimized for each of your local branches. By allowing local teams to engage in campaign efforts, you can reveal untapped advertising funds and boost the overall marketing budget for your brand. Search and social media advertising tailored to local needs generates more leads that transition into a greater number of customers. Equip your local teams to manage localized social media and search marketing while ensuring brand consistency and high quality. Track both national and local performance metrics by campaign, including leads, cost-per-click, cost-per-lead, and return on investment, to gain valuable insights into your marketing effectiveness. This comprehensive approach helps in maximizing the impact of your advertising strategies across all locations.

The BERA Brand Accelerator serves as a cutting-edge Predictive Brand Management platform, leveraging the largest collection of syndicated brand equity data to offer a comprehensive, 360-degree perspective on brand health across various categories and the entire market landscape. Utilizing advanced AI technology, it automates the real-time acquisition, analysis, and evaluation of 109 consumer-centric metrics, encompassing 4,543 brands across 200 global sectors, thereby providing timely insights and strategic guidance to enhance brand strategies and improve financial results. With BERA, marketers gain a clear understanding of their target audience, optimal positioning, and the most effective actions required to fortify their brand in the long run. Moreover, BERA goes beyond traditional metrics by illustrating the direct causal effects of brand investments on financial performance, ensuring that businesses can make informed decisions that drive sustainable growth. This dual focus on brand strategy and financial impact makes BERA an indispensable tool for marketers aiming to thrive in a competitive environment.

Upsiide's idea screens stand apart from conventional concept testing surveys. Our engaging dashboard identifies which concepts, ideas, and designs are poised for success in the market, consistently corroborated by actual market performance. As an innovation insights platform, Upsiide equips marketing and insights professionals with the tools to forecast the market appeal and effectiveness of their ideas. We offer the fastest, most actionable, and budget-friendly approach to conducting innovation research. Test a multitude of ideas and receive immediate results through an AI-enhanced visual analytics dashboard. Upsiide is versatile across various sectors, including consumer packaged goods, financial services, telecommunications, pharmaceuticals, and dining establishments. Utilizing advanced statistical methods, we assist you in predicting which ideas are likely to thrive in the marketplace. Whether you're refining a packaging design, introducing a new product, or determining campaign messaging, Upsiide empowers you to choose the most effective option grounded in market realities. Our platform not only streamlines the research process but also enhances decision-making efficiency, ensuring you stay ahead in a competitive landscape.

In today's landscape dominated by AI-driven searches and large language models (LLMs), conventional SEO tactics are proving less effective. AI Monitor, recognized as the premier LLM SEO/LSO tool globally, helps brands adapt to this evolving environment by emphasizing the importance of user prompts and AI-generated outcomes. As organic search traffic dwindles, AI Monitor diligently monitors brand mentions across prominent LLM platforms such as ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, offering valuable insights into content performance and competitive dynamics. Equipped with real-time alerts and sentiment analysis, brands can proactively manage their reputations. Beyond mere tracking, AI Monitor provides in-depth, actionable insights specifically designed for the AI landscape, empowering your brand to thrive amid these changes. By utilizing AI Monitor, companies can not only keep pace but also excel in this transformative era.

Our Commerce Execution Suite is available to both manufacturers and retailers online. It helps you gather intelligence, take action on it, and drive growth. All from one provider. Our Wiser Values are: Persevere - Take care people Excellence is what you should do Learn, grow, develop - Align, collaborate and be transparent Treat others the way you want them to treat you.

Leverage the capabilities offered by the Objective Platform to achieve your objectives in a cost-efficient manner or maximize the returns on your set budget. It is important to move beyond relying solely on metrics from specific channels. Instead, assess how your marketing expenditures contribute to your overall business goals. Establish your definitive source of truth. With the Objective Platform, you can streamline the processes of data collection, validation, and integration from over 200 sources, enabling you to obtain results more swiftly and accurately. Employ modeling techniques to connect business outcomes with media spending and other significant variables. The approach is both objective and transparent. Utilize our proven dashboards and reports to gain insights into what drives your marketing and media performance. This platform not only assists you in measuring the effectiveness of your marketing investments but also helps pinpoint anomalies. By applying these insights, you can begin to test new strategies and refine your approach for even greater effectiveness. Ultimately, this will empower you to make informed decisions that enhance your marketing efforts.

You are invited to experience a media intelligence product unlike any other. Signal is the only company that provides global, unlimited, real-time information and insights powered by top artificial intelligence. Signal is used by the most innovative and successful organizations around the globe to provide the best solution for media monitoring, reputation management, and market intelligence. Signal has created a world-leading A.I. Signal has developed a world-leading A.I. platform that can understand everything it reads and extract the important information. We are building an ecosystem with our partners that is at the heart the knowledge economy. This includes everything from regulatory compliance and risk management to the development of M&A pipelines.

Empower yourself with immediate access to consumer feedback. In the brief moment it takes to read this, you could obtain reliable insights from a pool of carefully vetted consumers. Suzy serves as a real-time market research platform designed to assist both beginner and seasoned researchers in making informed, timely, and data-driven choices. By integrating cutting-edge research tools with a top-tier audience, Suzy provides accurate insights in mere minutes. What sets Suzy apart is its exclusive network of pre-screened and verified consumers, eliminating reliance on third-party providers for responses, which ensures quick answers without compromising quality. Whether you prefer a do-it-yourself approach or require more focused assistance, Suzy offers user-friendly solutions, and our dedicated customer success team is always ready to provide the support you need to achieve your goals effectively. With Suzy, gaining a competitive edge in market research has never been easier.

This innovative automated SaaS platform empowers enterprises to engage with consumers around the clock, offering unparalleled insights into their behaviors and attitudes due to its close connection to consumption patterns. In a world where consumers are perpetually connected, they can furnish you with instantaneous insights via their mobile devices whenever required. This unprecedented access allows you to be more attuned to the critical moments that influence consumer decisions. By merging both external and internal data sources, you can cultivate a comprehensive understanding of your consumer base and enhance your database. This facilitates vital insights that enable you to assess and compare the differing perceptions of consumers versus clients. With the ability to gain insights and analyze them in real time, our user-friendly DIY platform, along with its robust CRM functionalities and seamless API integration with leading international market research panels, puts the consumer back at the core of your strategic decision-making process. Ultimately, this holistic approach ensures that your business is not only responsive but also proactive in understanding consumer needs.

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

Choose the ideal sample from a staggering 10 million daily consumer paths, allowing you to observe real-time behaviors such as individuals visiting Nike locations in New York, placing DoorDash orders before 2:00 p.m., shopping at Walmart over the next three months, owning iPhones with Verizon Wireless, and utilizing both Amazon and Target apps. The typical market research panels often fall victim to fraudulent activities, which is unacceptable; hence, we ensure the authenticity of every panelist through a first-party panel, behavioral validation, single account per device safeguards, and verified consumer details at the time of sign-up. Our commitment to rapid research is evident, as we can deliver results with a remarkable 50% response rate within just 24 hours. Our panelists are compensated in cash and are eager to participate, ensuring high engagement. Quality should never be compromised, and with the largest and most esteemed panel in the nation, we excel in representing Millennials, Hispanics, and African-Americans. Rest assured, we are here to meet your research needs effortlessly. You can have confidence in our processes and the insights we provide.

Tiger Pistol unites brands and channel partners, effectively bridging the gap between national marketing initiatives and local sales outlets. Recognized as the leading social advertising automation platform for local markets, Tiger Pistol has dedicated nearly ten years to developing an exceptionally effective platform tailored for global brands, resellers, and agencies that understand the significance of local engagement on a large scale. As a prominent Facebook Marketing Partner, the company stands out as the largest third-party publisher for local social advertising, efficiently creating, managing, and optimizing high-performance ads on Facebook and Instagram, with an impressive total of over 800,000 campaigns launched to date. Their innovative technology is a pioneer in the industry, driving significant and measurable business results for brands, resellers, and agencies, while unlocking enhanced value and efficiency through cutting-edge social advertising automation. This commitment to innovation positions Tiger Pistol as a vital player in the ongoing evolution of digital marketing strategies.

Utilize top-tier predictive analytics, powered by the most extensive consumer dataset on the market, to assess brand campaigns across various channels. Experience Brand Lift KPIs in a way that sets a new standard. Access insights on Linear, Addressable, CTV, and Digital advertising through a single on-demand dashboard, all while benefiting from unmatched data scale. Say goodbye to uncertainty about whether your campaign achieved specific behavioral objectives; instead, review actual delivery metrics by publisher or audience. Upwave not only plans and measures but also enhances brand marketing efforts. Our unparalleled digital network facilitates swift and precise data collection from millions of everyday consumers, ensuring real-time dashboards that provide the most current and accurate brand insights, all available in one user-friendly platform. The seamless integration with DSPs and social media platforms allows for bid optimization and audience targeting to amplify marketing effectiveness. Our clientele spans a wide range of industries, including consumer packaged goods (CPG), technology, and financial services, as well as some of the largest advertising agencies globally, highlighting the versatility and reach of our services. Every campaign is an opportunity to refine strategies and drive exceptional results.

Recognizing trends as they surface and grasping the consumer demands that fuel these trends is crucial. Through our advanced Artificial Intelligence and Machine Learning algorithm, we assess the development stage of a trend and forecast its future path. Our algorithm not only accurately anticipates both short-term trends and those poised to endure but also offers you a competitive edge. Insights derived from real-time data stand in contrast to conventional research methods, enabling proactive decision-making that keeps you ahead of your rivals. This approach eliminates biases commonly found in qualitative research, ensuring that all data undergoes rigorous scientific analysis to forecast trends and guide innovation priorities. Given that consumer preferences are fluid and perpetually evolving, it poses a significant challenge for innovators to stay abreast of these changes. Therefore, leveraging our tools is essential for maintaining relevance in a rapidly shifting market landscape.

We assist some of the top global brands, advertising agencies, and media owners in evaluating the effectiveness of their advertising efforts, both online and offline. By leveraging advanced proprietary technology alongside access to the largest mobile panel in the UK, we are able to connect with engaged consumers and obtain valuable feedback on client campaigns. Our commitment to honesty in advertising drives us to collect insights that truly matter. We believe that campaign analysis should go beyond mere data; it should provide a clear and actionable vision that fosters client and brand success. Our mission is to ensure that your advertising budgets yield optimal results consistently. As the media and advertising landscape becomes increasingly fragmented, the need for comprehensive campaign research grows ever more critical. Regardless of whether your campaign employs contemporary platforms like digital and social media or traditional avenues such as audio and outdoor advertising, our extensive range of research solutions is designed to support your needs effectively. Additionally, we continuously refine our methodologies to adapt to the evolving market dynamics.