8th Wall is a premier development platform that empowers you to fully utilize the web's capabilities for crafting impactful augmented reality experiences. With features like instant surface detection, lighting estimation, and relative scale, 8th Wall enables users to engage with lifelike 3D models, volumetric videos, and animations seamlessly integrated into their surroundings, eliminating the need for phone movements or content adjustments. The platform's World Effects are compatible with both iOS and Android systems. Users can upload a vast array of image targets, such as packaging, logos, signs, posters, advertisements, and labels, to initiate or interact with WebAR content. Combining image targets with world tracking creates a highly interactive experience that can captivate users. Image Targets can be utilized on both flat and curved surfaces, including bottles, cups, and cans, across iOS and Android devices. Furthermore, numerous case studies illustrate tangible success across various marketing stages, highlighting how 8th Wall fosters brand engagement while also driving customer sales. Ultimately, the versatility and effectiveness of 8th Wall make it an invaluable tool for businesses looking to innovate in the realm of augmented reality.