SmartBip serves as a Middleware/API Gateway, facilitating seamless communication between a retailer's internal systems and both App and Web interfaces, enhancing the efficiency and security of interactions. Founded in 2012 by Alessandro Tiretta, who continues to lend his retail expertise, RetAPPs was established with the vision that traditional brick-and-mortar shops could leverage innovative tools to effectively compete with online retailers, enhancing both customer engagement and loyalty while adapting to the evolving demands of manufacturers. Today's data supports this vision, showcasing the effectiveness of such tools. RetAPPs stands out as the optimal ally for conventional retailers, offering a comprehensive digital solution that guides them through the entire digitization journey, ultimately leading to their success. To achieve this aim, we developed SmartBip, a proprietary technology capable of transforming any point of sale into a versatile multi-channel e-commerce platform, enabling retailers to thrive in a competitive landscape. This innovation not only streamlines operations but also enhances the shopping experience for customers, ensuring that retailers remain relevant in an increasingly digital marketplace.