Best AI SDR Tools for ZoomInfo

Docket is the leading Agentic Marketing platform that turns inbound traffic into qualified pipeline for B2B marketing and revenue teams. Docket unifies and governs your organization's GTM knowledge in the Sales Knowledge Lake™ and activates it with powerful, always-on AI agents. Docket's AI Marketing Agent engages website visitors through real, human-like conversations, answering nuanced product questions from approved knowledge, qualifying intent through live discovery, and converting high-intent buyers into qualified leads and booked meetings. Autonomously. 24/7.

The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.

Salesloft is a comprehensive AI-driven platform designed to supercharge sales teams’ efficiency and revenue growth. By leveraging tools such as Cadence, Rhythm, and Conversations, the platform automates critical sales processes, ensuring that teams focus on high-impact tasks. Real-time AI insights help sales teams act on the hottest leads, close deals quicker, and maintain a clear pipeline forecast. With seamless integrations, comprehensive analytics, and performance tracking, Salesloft empowers businesses to improve team productivity and build long-lasting customer relationships through actionable data.

Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster. Conversations: Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations. Signals: Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations. Piper is an AI SDR designed to automate your inbound pipeline generation.

Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to find and qualify prospects with AI agents and intent signals, enrich their CRM with best-in-class accuracy and fill rates from 150+ data providers and AI, and orchestrate GTM workflows such as ABM, outbound, and pre-call meeting notes. Over 5,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach. Find accounts with a burning need for your product. Analyze your closed-won list of top customers to narrow your ICP and find lookalikes of your best fit customers from multiple sources. Use AI to build the most sophisticated scoring and qualification logic. Continuously source new qualified leads so sales and marketing teams can continue to take actions such as creating Ads or launching outbound. Enrich with accuracy no single provider can match. Trusted data improves every part of your GTM engine. Clay’s waterfall enrichment approach across 150+ data sources combines multiple providers to result in higher fill rates at lower cost. Automatically run enrichments and sync data directly to your CRM or data warehouse while avoiding duplicates. The results of waterfalling providers speak for themselves: OpenAI doubled their inbound lead enrichment coverage rates and Anthropic tripled their inbound lead match rate. Orchestrate plays that convert accounts from aware to closed. Score accounts by fit and engagement, then build ABM tiers that move prospects through your funnel. When accounts hit intent thresholds—pricing page visits, job changes, webinar attendance—alert reps instantly or trigger multi-channel campaigns at scale including outbound with Clay’s sequencer.

Actively AI is an advanced go-to-market intelligence platform that creates a bespoke AI model specifically designed for your organization, its offerings, and your market entry strategies, achieving outcomes that standard AI systems simply cannot replicate. Its sophisticated reasoning engine amalgamates information from diverse sources to construct a thorough account profile, enabling prompt decisions that lead to conversions. Actively directs every strategy to optimize revenue by delivering the most promising accounts, key contacts, and pertinent messaging to your sales representatives on a daily basis. The platform seamlessly integrates with your current technology infrastructure, boosting representative efficiency and fostering alignment among sales, marketing, and product development teams. It compiles data from your CRM, historical interactions, market signals, and online sources, creating an intricate overview of each account, including their requirements, decision-makers, and potential purchasing criteria. Additionally, it develops insights into how your offerings can address their most pressing challenges and formulates strategies to engage the appropriate buyers effectively. In doing so, Actively AI not only enhances your operational capabilities but also empowers your teams with actionable intelligence for sustained growth.

Implement the successful strategies from your top-performing representatives across the entire organization to enhance business development. Tailor the agents to align seamlessly with your team’s specific workflows for maximum efficiency. They will populate CRM fields, generate deals, and refresh information instantly according to established guidelines. Conduct in-depth research on companies and potential clients to improve your ability to target and assess leads effectively. Ensure that prospects receive timely follow-up communications while deal stages are updated automatically within the CRM. Craft and dispatch personalized outreach messages grounded in thorough research about companies and prospects. Leads are automatically assigned to the appropriate sales representatives based on various factors such as geography, timing, and product expertise. By automating CRM functions, you can establish a new pipeline aimed at closing more deals. Focus on engaging only with high-quality leads through meticulous research and an automated scoring system. Increase SDR productivity by automating customized follow-ups, while also handling meeting creation and rescheduling automatically, taking time zones into account. This approach guarantees prompt follow-ups with automated emails until a deal is finalized, ensuring no opportunity is overlooked. By integrating these practices, your sales process can become both more efficient and effective.

Alta is an innovative platform that leverages data-driven AI to empower sales, marketing, and RevOps teams in automating, refining, and expanding their go-to-market strategies. Featuring a range of specialized AI agents—including Katie for outbound outreach, Alex for calls and lead qualification, and Luna for revenue operations and insights—Alta seamlessly connects with CRM, ERP, billing, and engagement tools. By analyzing over 50 data sources, it facilitates continuous pipeline development, outreach, qualification, and performance tracking around the clock. The platform excels at pinpointing high-intent prospects and customizing outreach across multiple channels, including email, LinkedIn, and phone calls, while also managing meeting scheduling and real-time system updates. Furthermore, Alta provides insightful dashboards and alerts that cover performance metrics, revenue loss, campaign ROI, and other strategic indicators. With compatibility across various CRMs like Salesforce and HubSpot, as well as billing platforms and team collaboration tools, it equips leadership with a consolidated view of revenue data, forecasts, and operational execution all from a single interface. This comprehensive integration fosters better decision-making and drives overall business growth.