Best Ad Optimization Tools for FreeWheel Beeswax

Marketers looking to grow their brand and sales have more challenges than ever as data volumes have increased and consumers have greater rights to their PII (personally identifiable Information). These problems can only be solved by sophisticated AI-powered decisioning technology that is scale-able. Scibids is a company that develops AI for marketing. Today, Scibids offers an addressable digital media solution that can increase KPI performance by 30%-70%, even if campaign performance has stalled and scale has stalled. Marketers no longer can consider AI-fueled optimization optional. Scibids AI is the only platform of its kind that offers an intelligent layer that plugs directly into demand side platforms (DSPs). This allows for campaign optimization to be supercharged. It supports all formats, including standard/rich IAB display and native audio, and can optimize towards a wide range of KPIs (including custom formulas that combine different measurement sources).