Publishers of all sizes use PubWise to easily deploy & optimize a full range of modern programmatic technologies. PubWise takes the guesswork out of header bidding, programmatic demand, Google AdX, and digital reporting. Working with all ad types including web banner, app, video, native, AMP, and CTV, PubWise's unique capabilities allows each publisher the freedom to work with only the technology and tools they need and fully control user experience.
PubWise is the only Prebid.js management service offering Smart Path Optimization Technology (SPOT) which uses ML to deliver an optimized ad configuration matched to user segments and tailored demand inclusion that improves net revenue and latency. PubWise is committed to protecting publisher value and data with clear auction dynamics, transparent fees and direct sales.
Advertisers can reach hyper-targeted audiences with top-tier publishers directly by connecting through the PubWise DSP and oRTB platforms.
PubWise is a first-party, fully observable, end-to-end platform focused on efficiency, sustained value, and future proofing.