Your marketing team is always looking for new leads to drive growth. Your website is likely a core component of your marketing strategy. Only a small proportion of website visitors will make contact with you. Many others simply look around and then move on. Who are these people? What are they most interested in? What are they looking at? Workbooks Web Insights makes it easy to get this information. Web Insights, a web analytics tool, identifies website visitors and tracks what pages they view (pages viewed). All online activities are automatically recorded in Workbooks CRM against leads, organizations, and people. This gives you 'in context’ actionable insights that can transform your sales engagement. Web Insights allows you to quickly identify companies that are visiting your website. You can also get demographic information that will help you confirm that they are the right target market for your business.