Best Web Analytics Software for Heap

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

DataUnlocker safeguards your website’s frontend from common technical disruptions caused by browser extensions, network filtering, and privacy tools that interfere with analytics and marketing platforms. Many modern web apps rely heavily on these tools for crucial business metrics, but data loss often occurs even when they are used in full compliance with GDPR and similar regulations. DataUnlocker solves this problem by implementing a secure JavaScript and network layer that converts third-party data into first-party data, shielding it from interference and ensuring that all requests are reliably delivered. Compatible with both server-side tagging and client-side analytics tools, DataUnlocker works effortlessly with Google Analytics, GTM, Meta Pixel, Hotjar, Segment, and others. Functioning like a protected proxy, it helps recover 15–50% of previously lost data, corrects attribution issues, and restores data accuracy. This enables businesses to make confident, data-driven decisions based on comprehensive insights. With DataUnlocker, companies regain the trustworthiness of their analytics without sacrificing compliance or user privacy. It’s an essential tool for any business relying on accurate web metrics.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

To enhance your decision-making process, it's essential to utilize customer data without the burden of requiring engineers to write code for every single event. Freshpaint automatically identifies clicks and actions on your website and transfers the collected data to numerous analytics and advertising platforms through its ready-made integrations. If you happen to miss tracking an event, Freshpaint can provide you with immediate insights by retrieving historical data for any newly identified event, eliminating the usual waiting period of two weeks. For startups in the digital health sector, Freshpaint is ready to sign Business Associate Agreements (BAAs) and is entirely tailored to handle Protected Health Information (PHI). Since developers typically implement tracking for various analytics and marketing tools but aren’t always the primary users of these systems, Freshpaint offers the adaptability needed for a more efficient workflow. This allows teams to accelerate their pace and allocate more time to focus on developing their core products effectively. By streamlining the data tracking process, Freshpaint empowers businesses to make informed decisions swiftly.