Best Web Analytics Software for Eloqua

Kwanzoo dramatically improves top-of-funnel efficiency by sourcing "warm leads" that fit your ICP directly off your website, and real-time intent leads off your website (i.e. in-market buyers, researching products like yours, RIGHT NOW!) Today’s ABM/Account-based GTM (e.g. 6Sense, Demandbase) and visitor ID tools can only report on the Companies (e.g. HP.com, Cisco.com) visiting a B2B website. Kwanzoo's person-level visitor ID tech goes beyond, to uncover real buyers (e.g. John Doe from Cisco.com) who are visiting with full contact information (their company, title, work email, mobile number, LinkedIn URL, and more).

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Unmatched visibility into marketing performance allows you to prove and improve your impact. What's working and what's not? Every marketer must be able answer this question. It's for this reason that every B2B team needs revenue-attribution. Adobe Marketo Measure provides marketers with unmatched insight into their impact on the bottom-line. With attribution that accurately measures every touchpoint of the customer journey - digital and offline, paid or organic, marketing and sale - identify the channels and campaigns that deliver the highest revenue and ROI. Adobe Marketo Measure connects and unifies disparate data so you can spend less time on tedious tasks and more time on insights. Get accurate data, without the hassle of broken spreadsheets or duplicate conversion counting. There is no one-size-fits-all solution when it comes to attribution modeling.

Real-time data collection, intelligence application to that data and recommendations to improve the digital customer experience at the right time. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real-time, making it highly personalized and relevant. Customer behavior can be harnessed and used to optimize customer experience. Engage and retain customers by offering the content, offers and promotions that resonate with each prospect, customer, and visitor. You will be able to grow your system. Oracle Infinity, a digital intelligence platform that is built on a big data platform, offers unprecedented data collection and accessibility. To better understand customer behavior and provide more personalized experiences, you can gather data about each customer individually. Stream your online behavioral data into one, unified location.