Slow loading times can negatively impact a number of business metrics, such as eCommerce websites. Customers don't want slow websites. Time is money. A one second delay in page loading can lead to a 7% decrease in conversions, 11% less page views, and 16% less customer satisfaction. Your website and web-based apps must be fast or you will lose customers. FastView is a web performance optimization solution (WPO). It enables faster websites, and web-based apps. Front-end optimization (FEO), which is a complex and lengthy process, can now be automated. This front-end optimization is done in real-time, which speeds up web application response times. FastView web acceleration is integrated into our Alteon ADC because we believe application acceleration and front-end optimization are critical components of a next-generation application delivery controller (ADC).