Best Visual Feedback Tools for Optimizely One

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

All-in-One Software for Digital Channel Feedback Mopinion is a digital platform that helps digital enterprises listen, understand and act across all digital touchpoints (website, mobile, and email). Mopinion allows its users to create customisable online feedback form (including various CX metrics like NPS, CES and CSAT) and trigger them based upon rules such as mouse movement and time on page. It also allows for comprehensive visualisation via customisable dashboards, text analysis, and smart labeling. Users can use proactive alerts, role-based views, and connect to PM tools like Trello or Asana to receive feedback and collaborate with other members of your digital team. +Customisable feedback forms +Real-time statistics Integrations with +API +Various CX metrics +Text analytics +Advanced reporting capabilities Mopinion pricing starts at $35 USD/month

Enhance your online platforms by leveraging customer insights. Gather immediate feedback from all your digital channels to elevate the overall customer experience. Utilize this feedback to delve into the reasons behind your data trends. Pose pertinent questions to your users at critical points during their journey, empowering you to make well-informed choices. By collecting real-time insights, you can refine your website effectively. Replace guesses with actionable insights derived directly from visitors, allowing you to identify what is effective and, crucially, what needs attention, thereby enabling proactive enhancement of your website’s conversion rates. Additionally, solicit in-app feedback to enhance the overall experience of your mobile application. By seamlessly integrating feedback mechanisms into your app and engaging users at strategic moments, you can pinpoint improvements that lead to coveted 5-star ratings on app stores. Move beyond merely tracking open and click-through rates; discover users' perceptions of the content you provide and leverage their feedback to drive enhancements. Ultimately, a continuous loop of feedback will not only refine your digital presence but also foster deeper connections with your audience.

Pendo is a product-experience platform that helps software product managers deliver products that users love. Pendo allows product teams to answer questions such as "What features are customers using?" What features are they overlooking? Which ones are driving delight, and which are causing pain or confusion? These same insights allow you to quickly set up in-app messages and guides, as well as walkthroughs, without needing any programming. This will help users get the most out of your products. Pendo allows you to quickly identify the features and workflows that cause users pain and pleasure. You can then use the platform to guide users through these rough spots and encourage them to adopt the features that make them raving fans.