Converge helps improve online store ad performance, attribution accuracy and conversion rates through better tracking. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Converge tracking eliminates the need for third-party pixels or attributions, as reporting is done in-platform. Server-side tracking of conversions ensures that your ad platform can target prospects optimally. Event enrichment makes sure your website events contain maximum event parameters. Track subscriptions, POS purchases, upsell orders, and more outside of your website. Track all important events automatically, including the steps of your checkout.