Companies are finding it harder to compete in today's global marketplace due to increased global competition. These companies are looking to improve sales by fostering meaningful interactions with customers, channels and shoppers. Consumer products companies have always had a large number of solutions in their front offices. Accenture and Salesforce are attempting to solve this business problem by establishing a single system for engagement for sales processes on one platform. This platform integrates Salesforce capabilities with Accenture’s extensive experience in the consumer goods sector. Accenture Cloud Trade Promotion Management allows you to plan and execute winning promotional campaigns. It also provides a comprehensive overview of trade spending, investments, and profitability. Accenture Cloud Retail Execution empowers your field sales team and management to deliver more relevant and compliant promotions.