Our specialty is in the creation of detailed technographic and firmographic datasets. These data provide a unique base to profile businesses for sales enablement and account-based marketing, segmentation, and research. Pricing data is dynamic unlike technographic or firmographics, especially in the hotel sector, which has many distribution channels. Our technology provides a near real-time feed of prices worldwide for all hotels, without the need to touch any internal hotel systems. This data feed allows for real-time ad management, rate leakage prevention and pricing model training. Hotel tech companies can leverage a variety of sources including OTAs and metasearch engines, industry reports, and hotel directories to gain a deeper understanding and make data-driven decisions that will drive success.