Simsurveys is an innovative platform that leverages artificial intelligence to create synthetic survey data and market research panels in a matter of minutes, significantly reducing the time usually required for such tasks. By utilizing AI models that are informed by real population studies, it generates detailed respondent-level datasets that reflect accurate demographic, behavioral, and attitudinal characteristics. Users can craft complex questionnaires complete with specific quotas and logical flows, instantly producing large samples of synthetic respondents and easily exporting these datasets for further analysis, thus eliminating the usual reliance on recruiting actual participants or integrating various tools. The platform offers capabilities for generating synthetic data from the ground up, enhancing sample sizes, and addressing demographic shortcomings, while also providing real-time queries through an API that delivers probability-weighted distributions for immediate consumer insights. Additionally, Simsurveys facilitates AI-moderated qualitative sessions, allowing for a seamless integration of both quantitative and qualitative research methodologies to enhance the depth of insights gathered. This combination of features makes Simsurveys a robust solution for modern market research needs.
