Best Statistical Analysis Software in Canada

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

No per-connection charges for setting up all the automated connections that you need. No per-connection fees for all the automated connections that you need. No technical expertise is required to set up and scale your cloud data warehouse or processing operations. Conversionomics allows you to make mistakes and ask hard questions about your data. You have the power to do whatever you want with your data. Conversionomics creates complex SQL to combine source data with lookups and table relationships. You can use preset joins and common SQL, or create your own SQL to customize your query. Conversionomics is a data aggregation tool with a simple interface that makes it quick and easy to create data API sources. You can create interactive dashboards and reports from these sources using our templates and your favorite data visualization tools.