Apache Phoenix provides low-latency OLTP and operational analytics on Hadoop by merging the advantages of traditional SQL with the flexibility of NoSQL. It utilizes HBase as its underlying storage, offering full ACID transaction support alongside late-bound, schema-on-read capabilities. Fully compatible with other Hadoop ecosystem tools such as Spark, Hive, Pig, Flume, and MapReduce, it establishes itself as a reliable data platform for OLTP and operational analytics through well-defined, industry-standard APIs. When a SQL query is executed, Apache Phoenix converts it into a series of HBase scans, managing these scans to deliver standard JDBC result sets seamlessly. The framework's direct interaction with the HBase API, along with the implementation of coprocessors and custom filters, enables performance metrics that can reach milliseconds for simple queries and seconds for larger datasets containing tens of millions of rows. This efficiency positions Apache Phoenix as a formidable choice for businesses looking to enhance their data processing capabilities in a Big Data environment.