Rubidium allows leading companies to embed voice commands or text to speech into their products. Voice Trigger is an engine that is "always on" and listens to your voice. It wakes up when the correct "magic word" is said. Voice Trigger uses a miniature footprint Automatic Speech Recognition engine to distinguish between the trigger phrase, the rest of speech, sounds, and noise. Automated Speech Recognition is able to control any function through voice commands. You can use it to accept and reject calls, set up and install devices (pairing, calibration and interconnection), and so on. Voice dialing, music streaming control, and music selection. Today, Rubidium technology can be found in more than 50 million consumer products. Customers and partners include leading global brands like RIM (Blackberry), GN Netcom(Jabra), Panasonic and Uniden.