Paloma empowers eCommerce brands to connect with customers through Facebook and Instagram Messenger by facilitating automated, personalized shopping interactions. You can begin with a customizable template that guides customers to find the perfect product or provides information on how your offering meets their needs. Additionally, you can track your leads, sales, conversation flow, click metrics, and behavioral patterns to gain deeper insights into how to effectively market to your target audience. At Paloma, we are driven by the evolving landscape of online commerce, reminiscent of the contemporary lemonade stand, where sellers engage directly with their customers in ways that outperform traditional websites. However, managing these interactions can be complex without the robust support systems that dedicated eCommerce platforms offer. Square sellers, regardless of their type, can integrate their storefronts with Paloma, allowing them to craft tailored shopping experiences through messaging channels. This integration not only enables sellers to connect with their customers on a personal level but also directs them to the most suitable products, facilitating a smooth checkout process that enhances customer satisfaction. Ultimately, Paloma transforms the way online commerce is conducted, making it more interactive and efficient than ever before.