Everyone can easily report bugs. You can collect feedback from clients and your team without making developers crazy. Your clients and internal team can mark up bugs, ideas, and feedback on your site. It's similar to drawing on your screen with a marker. You can't track feedback in chat messages, emails, or meeting notes. You can easily gather bug reports within your existing issue tracker. Your developers can reproduce bugs faster by not asking reporters for technical data. This is the best way to report and collect bugs.