Right Spot was born out of a problem faced by a New Jersey District School in the USA. The school wanted to increase Parents Confidence in the school by communicating where their children were in real time. The problem was that changes in bus schedules, parent pick-ups and other exceptions could not be communicated to parents and administrators in real time. This caused chaos and panic, and eventually eroded Parents Confidence about the school's ability to ensure safety. This gap in information was also a source of frustration for school administrators. Right Spot developed its ground-breaking solution by working closely with leaders in Education, School Dismissal Managers, Parents and Bus Drivers.