FLYDE is a platform that uses AI to increase revenue and margins for brands and retailers by simplifying the management of customer data. It connects your data sources and provides a 360o real-time view of your customers, enabling actionable insight. FLYDE integrates proprietary AI/ML based predictive models that increase customer retention and Customer Value (CLTV), maximize lead-to sales conversion, and boost profits and Return on Ad Spend (ROAS) to 43%. The platform includes features such as 360o profiles of customers, predictive behavioral models and intelligent segmentation that optimize each stage of the customer's journey. FLYDE, with over 15 years' experience, combines the best technology into a single, powerful platform that empowers businesses to unify, and exploit, both online and off-line data. This approach reduces churn and maximizes customer retention. It also facilitates the creation of personalized marketing campaigns.