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Oracle Cloud CX is a cloud platform that combines best practices and applied new technologies. It offers tools that are simple enough to be used by business users, but powerful enough to be extended by developers. Oracle CX applications are flexible and innovative, with consistent performance and security. Oracle Cloud CX is data-first. It connects customer transactions, customer behavior, and demographics across sales, marketing, service, and back-office applications to create the next great experience. Oracle has been helping customers to manage, secure and drive business value out of data for over 40 years. Data is our DNA. To personalize customer experiences, create, syndicate, distribute, and distribute consistent and relevant content and offers. Oracle Content Management consolidates all enterprise content and assets, including invoices, marketing assets and company files, images and videos, in one place.