AuraWatcher is an AI-driven tool designed to monitor reputations by analyzing the comment sections of public social media profiles, currently focusing on TikTok, to identify potential reputation threats before they escalate. Rather than relying solely on keyword matching, its advanced language model comprehensively understands nuances like sarcasm, irony, and slang, categorizing comments into various threat types such as harassment, legal risks, boycott calls, and physical threats, while assigning severity scores ranging from 1 to 100 based on severity, reach, and speed of propagation. The tool also features surge detection to identify coordinated attacks and distinguishes between new hostility and older comments that have resurfaced. Users can easily add any public profile using the handle without needing to log in or provide passwords, and the tool checks recent posts at specified intervals, focusing on the most prominent comments. When the monitored activity surpasses user-defined thresholds, alerts are sent via email, browser notifications, or Telegram, complete with easy-to-understand summaries. Additionally, a user-friendly dashboard provides insights into trends, active alerts, resolution times, and the status of each profile being monitored. For agencies and enterprise users, upgraded tiers offer enhanced features like multi-profile management, team collaboration tools, and the ability to integrate with custom systems, ensuring comprehensive reputation oversight across a broader range of profiles. This multifaceted approach empowers users to stay ahead of potential reputation issues effectively.