Prive is an enterprise-grade subscription management platform for brands with high growth and Shopify Plus. It allows merchants to easily set up, migrate and scale subscription services, increasing revenue and customer retention. The platform includes a variety of features including customizable subscription models, such as prepaid or gift subscriptions, build a box support, and free trial. Merchants can use advanced automation workflows to create unique programs such as scheduled product swaps or loyalty rewards, without having to manually intervene. Prive offers a password-free customer portal that adapts the theme of the store, allowing customers to manage their subscriptions seamlessly. Prive also offers comprehensive analytics that help merchants optimize their subscription offerings and understand key metrics. Prive supports automated migrations from existing subscription platforms, ensuring smooth transition.