Best Programmatic Advertising Platforms for Sovrn

Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.

Adagio's innovative demand optimization solutions enable publishers to tap into limitless demand sources, leading to exceptional revenue growth while improving user experience, optimizing supply paths, and minimizing carbon emissions. With the trust of more than 25,000 publishers globally, Adagio provides cutting-edge technologies that cater to the needs of publishers, advertisers, and users alike. Their platform effectively tackles revenue losses in the auction process by addressing issues such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up algorithms, and timeouts, thereby equipping publishers with the tools to boost their earnings. Adagio streamlines the optimization process for both existing and new demand sources through any Prebid wrapper, featuring tools like the Adagio Prebid Server that enhances direct seats and the Adagio Ad Exchange for seamless connections with selected SSP and DSP partners. Additionally, Adagio's platform delivers extensive analytics and reporting capabilities, offering valuable insights into revenue KPIs across various dimensions, which ultimately aids publishers in making informed decisions. This comprehensive approach ensures that publishers are well-prepared to navigate the evolving digital landscape.