AMZ Tracker serves as a robust toolkit specifically designed for Amazon sellers, featuring a diverse range of tools aimed at improving product visibility, monitoring rival activity, and fine-tuning listings. The toolkit is organized into three strategic categories: Offensive, Defensive, and Recon. Within the Offensive section, users can benefit from keyword tracking to keep tabs on product rankings, conversion rate optimization tools that evaluate various listing components such as title length, bullet points, and images, as well as the innovative Super URL tool to attract external traffic to product listings. Meanwhile, the Defensive suite alerts sellers to negative reviews, notifies them of potential hijacking by unauthorized sellers, and monitors overall account performance. In the Recon category, users have access to a keyword research tool for identifying high-traffic keywords, competitor analysis for tracking sales figures and Best Seller Rankings, and the Unicorn Smasher Chrome extension to facilitate market research. Furthermore, AMZ Tracker boasts integration with Vipon, a deals platform that caters to over 2 million registered shoppers, providing sellers with additional avenues for exposure and potential sales growth. Overall, this toolkit empowers Amazon sellers with the necessary resources to thrive in a competitive marketplace.